LinkedIn Best Practices

3 Important LinkedIn How-Tos

I can’t stress this enough. People go on LinkedIn and think it’s a magic bullet to their business.   They believe they are going to automatically get more business with just a basic profile—that isn’t how it works.

Here are a few things you need to know so you can grow your business on LinkedIn. (FYI: we cover these in deeper depth during the LinkedIn Accelerator Training.)

1) How to Optimize your LinkedIn Profile to Get Results

The most important part of your LinkedIn profile is the above the fold section. When somebody goes into your LinkedIn profile, you’ve got six seconds to get their attention or they’ll go somewhere else, so your headline needs to rock!

Headlines that Rock

The first, (and best) way to optimize your profile is to get your headline right.  You have 120 characters to stand out from the crowd and draw people in to your profile.

The winning headline structure? I help X achieve Y so they can do Z.  Here, you are talking about your prospects – never about your business. You are very subtly telling them exactly what you do, how you help them, and why they need your services.

So a really simple example is: “I help consultants generate leads so they can scale their business.”

This says that the ideal prospect is “consultants” and what you’re going to do for them is generate leads and that with your help, they will be able to scale.

Here are examples of two great headlines:

Both Chung and Sally are specific in what they do, the results they achieve and who they serve!

Here are examples of headlines that try to be different but don’t hit the mark:

Marcus made an effort here to stand out, but why would I choose to work with him? Does he specialize in my niche? What’s in it for me? What type of IT does he do?

This is not a realistic headline. What type of businesses? How do you get them customers? Who do you serve?

Cover graphics that WOW

Your branding should be consistent across all of your social media platforms, so make your cover graphic stand out.


You want these to be attention grabbing with a call to action, your email, and website details.  If possible, add social proof like news features.


Here are two great examples of WOW-Worthy cover graphics:

“About” Summaries Built for Results

Clients don’t care about your business they care about their problems.

The About section of your profile is your sales letter. This is where you show your offer and present it so that its one they can’t refuse.

The thing to focus on here is what particular problem you are solving for your ideal client. Solve your ideal prospects problem right away so they’re interested in talking to you.

There are huge amount of digital marketers out there, a lot of consultants, a lot of CEOs, the list goes on. You need to really be specific on what you do, how you do it, and the outcome of your product or service.

Here’s an example of my summary:

WHAT I DO: I work with Consultants to attract, inspire, engage and acquire their ideal clients online … WITHOUT being sales-y or sleazy! 

HOW I DO IT: I show you how to leverage LinkedIn to find and engage your ideal prospects, along with using content (videos,, blogs, videos etc.) as your 5 minute Favor to grab their attention and interest. 


By providing value through great content you are demonstrating and commanding trust. When you create authentic content you are showing people your personality and creating a relationship with them. Your content will bring immediate value through the 5 minute favour for your ideal audience, guaranteeing conversations with leads you’ll love.

People will get to know, like and trust you, you won’t be sleazy or salesy and best of all you and I will create a system where you can do this for just 20 minutes a day and have high quality conversations quickly and easily.

What Clients Are Saying..

“When Vikki took over, the views percentage went from practically non existence up to 2980% within 5 working days. My profile page is now getting an average of anywhere between 25% and 50% with an odd 100%+ on a given week.”

– Gerard Smith – River Currency

“Intelligent campaigns designed to fit a very specific need and results have been better than the highest expectations we had.”

– Stephen Mc Lean – Lo Easy Technology  


📞SCHEDULE A CALL WITH ME TODAY📞Let’s discuss your goals and I can share how we can work together to transform your business to attract the high quality clients you deserve.


or message me here on LinkedIn! 

2) How to Target Your Ideal Client

If you are using the free LinkedIn account, the best approach to get super targeted is by doing a boolean search for your ideal prospect right in the search bar at the top of the page.

A boolean search looks like this:  “Business” AND “Consultant” NOT “Marketing”

This way you are only focusing on people who you want to connect with.

I do recommend upgrading and investing in Sales Navigator, especially during the Accelerator Program. With Navigator you can get more data about your prospect and the ability to reach out to more people on a daily basis.

You should be aiming to send out by 10 to 20 invites every day. Be tight on your search criteria. Really, really nailing this will get you over 30% conversions on all of your attempted connections.

Protip: Connect with a nice ego-boosting note like, “I’m impressed by your profile and would like to network with you.”

It’s a strategy game, not a numbers game. Sending a 10 to 20 invites to qualified prospects that will resonate with your product or service is much better than sending 100 connection requests to random people.

3) How to Build LinkedIn Campaigns that Convert

There are a lot of moving pieces here but the key is to create a messaging sequence that offers value. 

Contrary to popular belief, selling on LinkedIn doesn’t work. Show interest in your prospect, be abundant and offer value consistently on the platform.   

Pushy sales messages don’t have any place on LinkedIn. Here’s an example of a message that doesn’t work:

Do you see the problem? This person has offered no value. He hasn’t engaged with me at all and I am not his ideal client.

Your messaging sequence needs to have your five minute favor.  If you don’t get a response to that, follow up with another value message like a credibility article.

Be consistent with your brand message here. Your articles should focus on your prospects pain points. This tends to work really well and is a fantastic ice breaker for a successful campaign. 

The aim of the game is to get people off the LinkedIn platform and on to your email list, where you provide consistent value and show up.

4) How to Automate to Save Yourself Time and Money

Automation is fantastic if used correctly. This is against LinkedIn’s terms of service because people started to use automation to spam influencers.

So I like to create a semi-automated strategy and use it sparingly to:

  • View other peoples profiles, this will encourage people to view you back and get more eyes on your profile.
  • Make connection requests with notes for my ideal prospect.
  • Send first messages with the five minute favor.

It’s important to actually interact with your network, so there needs to be a manual element here too. 

  • Like and share content
  • Comment on posts and articles with positive feedback 
  • Keep an eye on your notifications and send messages to people you have been notified about.

I recommend using a tool called Dux Soup. They have a Free Forever option that you can try free before you commit to buying.

[Still have questions? CTA]

Vikki Keenan
  • +1 (333) 333-3333
  • Dublin, Ireland

LinkedIn is a great source of leads for many businesses. Unfortunately, many sales consultants lack the training to make the most of their LinkedIn marketing efforts.

That’s where my training comes in. I help sales consultants and business owners leverage their LinkedIn profile and time to generate quality leads on LinkedIn.

© 2019 Vikki Keenan